Privacy Policy

Published: 2025-02-06

This Privacy Policy describes the personal information Prezly collects and processes on behalf of the Company in the framework of the Company site and any related communication.

1. General

1.1 This Privacy Policy explains how personal information is protected, stored and used when someone visits or otherwise interacts with a Company’s site that is hosted by Prezly. By using the site or opting in to receive emails from the Company through the site, the data subject acknowledges to have read and understood this Privacy Policy.

1.2 This Privacy Policy may be updated from time to time. When this happens, the “published” date given above will be changed. The most recent version of this Privacy Policy will become applicable, supersede an replace all earlier versions with immediate effect. The most recent version of the Privacy Policy can always be found on the Company’s site.

Continued use of the site after such changes have been published to the Privacy Policy will constitute acknowledgement that the data subject has read and understood such changes.

2. Roles and responsibilities

2.1 The company or organisation that uses the site to make press releases and articles available to the public is the responsible publisher of the site (“Company”). The Company decides on the content that is published on the site and to whom it is distributed. The Company also decides which personal data is linked to the site for these purposes.

Hence, the Company determines why and how the personal data collected from the site visitors or press contacts is processed. This means that the Company is to be considered as the data controller in relation to the processing of such data.

Please find the Company details below:

Company name:	Strut Entertainment
Registered address:	473 Church street Suite 314 Toronto M4Y 2C5 Canada
Email:

2.2 The site is facilitated for the Company by Prezly BV, a company incorporated under Belgian law, having its registered office at Tiensevest 100, bus 1, 3000 Leuven, with company registration number 0829.855.487 (“Prezly”), through a dedicated online application.

Any personal data processing via the site is always done by Prezly on behalf of and on the explicit instruction of the Company. This means that Prezly is to be considered as the data processor in relation to the processing of such data.

For further information about Prezly’s privacy practices, please visit Prezly’s Trust Center at https://trust.prezly.com.

2.3 For any question relating to this Privacy Policy you may contact Prezly via email at privacy@prezly.com. Prezly will share your question with the Company.

3. Information the Company collects and how the Company uses it

3.1 The following personal data may be collected from the Company’s press contacts when they visit the Company’s site, when they opt-in to receive Company emails through the site or when they otherwise interact with the Company or the site in the field of PR:

Name and surname;
Function;
Email address;
Interests;
Communication Preferences

The Company collects these personal data in order to allow it to communicate its press releases and/or press articles to its press contacts.

By providing the Company with abovementioned personal data, the data subject consents to receiving email messages from the Company in the framework of its PR-activities. In some cases the Company may also collect and process the abovementioned personal data from third parties or public sources on the basis of the legitimate interest it has in distributing its press releases and press articles to the press.

Within the framework of the Company’s site, the Company does not use the abovementioned personal data for any other purpose.

The data subject has the right to object to the receipt of email messages from the Company through the site at all times by using the unsubscribe button provided in such email messages or by using our dedicated Privacy Portal.

3.2 The Company site also may use cookies and social media plugins, primarily to optimise the visitor experience on the site. For specific information about the cookies used on the site, please consult the Cookie Policy.

4. Sharing of personal data

The Company will share abovementioned personal data with Prezly in order to allow Prezly to facilitate the site and the distribution of emails through the site. Prezly merely acts as a data processor for the Company. A data processing agreement has been concluded between Prezly and the Company to cover this data processing activity by Prezly.

Aside from this, the Company does not transfer or share personal data with any third party in the framework of the site.

5. International data transfers

Prezly will try to process personal data as much as possible within the EU. In so far as data transfers outside the EU are necessary, Prezly will only transfer data to third countries that offer an appropriate level of data protection, in accordance with the provisions of the General Data Protection Regulation. This may include having the data recipient sign a copy of the standard contractual clauses of the European Commission.

6. Retention of personal data

The Company does not keep personal data any longer than necessary to achieve the intended purpose for which the personal data are collected. In principle, the personal data will be deleted as soon as the data subject has unsubscribed.

7. Security of personal data

Prezly has taken all reasonable and adequate technical and organisational security measures to protect the personal data as best as possible when processed in the framework of the Company’s site. This includes protection against accidental or intentional (and unauthorised) manipulation, modification, publication, loss, abuse, destruction or access by unauthorised persons. Such measures include amongst others a limited access policy and strong password protection, multi-factor authentication.

8. Rights relating to personal data

8.1 The data subject has the following rights in relation to his/her personal data:

Access to and information about the personal data processed about the data subject;
Be forgotten, or ask to delete its personal data;
Rectification and completion;
Transferability of personal data;
Restriction of processing;
Object to the processing.

To exercise these rights, please contact Prezly via email at privacy@prezly.com. Prezly will share your request with the Company for further processing.

8.2 In case of questions or complaints about the processing of personal data, the data subject can always inform Prezly via email at privacy@prezly.com. Prezly will share the question or complaint with the Company for further processing.

The data subject may also file a complaint with the Belgian Data Protection Authority at any time:

Website:

https://www.autoriteprotectiondonnees.be/citoyen/agir/introduire-une-plainte

Contact details:

Data Protection Authority

Rue de la Presse 35, 1000 Brussels, Belgium

9. Applicable law

Any dispute in relation to this Privacy Policy must be interpreted in accordance with Belgian law.

About Lauv

For more than five years, Lauv has quietly and steadily become one of pop’s brightest rising stars. He has released his music completely independently with billions of streams to his name. He has written for some of the biggest stars in the world, performed on late night talk shows, played stadiums opening for Ed Sheeran, and sold out shows in 21 countries as a headliner. And he has done all of this without releasing an album.

That’s about to change, though, when Lauv’s official debut, ~how i'm feeling~, comes out in March 2020. A 21-song tour de force, the project marks a breakthrough, a real moment of arrival, from a young singer/songwriter/producer who Rolling Stone called “Pop’s Up-and-Coming Heartbreak King.”

“This is the first time I’m showing the world different aspects of myself as an artist,” says Lauv. “At first I was a hopeless romantic—my songs were all about one relationship, one girl. This is so much bigger. The whole concept is born out of an existential, quarter-life crisis. I’m dealing with who I was supposed to be, what people expect from me—I’m learning to embrace all the aspects of my identity.”

Before Ari Leff became Lauv, he was just another Gen Z teenager trying to get his music noticed on Myspace. From his earliest efforts, his songs addressed his own experiences navigating the sometimes positive, often negatively distorted lens of social media. His music has come to serve as anthems for the millions of teenagers and twenty-somethings who share the same fears and insecurities.

Accepting and celebrating the multiple facets of ourselves, the different personalities we carry with us, is a theme throughout ~how i'm feeling~ —even extending to the cover art, which displays six different “Little Lauvs” (each with its own color, representing one aspect of himself). It’s like a one-man boy band: there’s the class clown, the hopeless romantic, the existentialist, the fuckboy, positive and spicy Lauv.

Lauv has been open about his own struggles with anxiety and depression, and has taken action on the issue with his Blue Boy Foundation, which supports programs that help young people feel more comfortable reaching out for help with their mental health. He launched the “My Blue Thoughts” initiative, a community building mechanism for fans to anonymously write down or record whatever is on their mind, as a way to engage with people around the world who may be having similar experiences. Lauv is also donating 100% of the proceeds from his single “Sad Forever” to mental health charities, raising over $150,000 to date, as well as contributing $1 from each ticket sold from his world tour.

Lauv first gained attention in 2015 when his Soundcloud single “The Other” went viral, peaking at number three on blog aggregator Hype Machine and hitting Spotify’s Global Top 100 before eventually being certified Gold. After concentrating on working with other artists, Lauv hit again with 2017’s “I Like Me Better,” which reached #7 at Top 40 and #2 at Hot AC and was certified 3X Multi-Platinum in the US and platinum in 12 other countries. “i’’m so tired...” Lauv’s duet with Troye Sivan, has also been certified Gold, with over 500 million streams worldwide.

After his songs were gathered up into the I met you when I was 18 playlist in 2018, Lauv was ranked as number one on Billboard's Emerging Artists chart for more than three months. And all of this was achieved without the support of a major label: He garnered the most spins by an independent artist on Top 40 and Hot AC radio in 2018, and held down the #1 and #2 most streamed pop songs by an independent artist in 2019.

Along the way, Lauv—who majored in music technology at New York University, and interned at the famed Jungle City Studios—developed a signature sound, a spare, percolating, keyboard-based electro-pop that mirrored his honest and vulnerable lyrics. But he doesn’t think of himself as having an identifiable style.

“I get surprised when people say that a song ‘sounds so Lauv’,” he says. “I don’t know what that means. I never thought about having a specific sound. What I do is usually more minimal, not a huge wall of sound, but then I add whatever interesting rhythmic or sonic elements.”

He points to “Drugs & the Internet,” a song written during a struggle with depression which became the opening track on ~how i'm feeling~, as a turning point in his writing. “That song was so different for me,” he says, “and it’s when I realized there’s so much more I want to say besides talking about love.

“I used to look at everything really romantically,” he continues. “Like ‘all my songs have to literally be about my own life!” But as I keep writing more, I’ve really opened up to the idea that a song can be about capturing a feeling.”

A key part of Lauv’s triumphant rise has been his collaborations with other artists, both as a writer and a performing partner. He co-wrote hits including Cheat Codes and Demi Lovato’s Platinum-certified smash “No Promises” and “Boys” for Charli XCX. In addition to the duet with Troye Sivan, he released “There’s No Way” with Julia Michaels and, most recently, “fuck, i’m lonely,” with British singer Anne-Marie, which was featured on the soundtrack for the third season of 13 Reasons Why and quickly shot to more than 200 million streams. Also in 2019, he co-wrote “Imperfections,” a single for pop icon Celine Dion. (“It was crazy that she wanted something with my sound,” he says, “it goes to show that a lot of things in music can be so unexpected, and you can’t necessarily pin people down.”)

These creative partnerships have continued to shape Lauv’s perspective on making music. “With everybody I’ve worked with,” he says, “whether or not a song ultimately comes out of it or not, each situation shows me something new about the process of creation and how different artists work. With Ed Sheeran, I saw that it’s very much still about the song, where others get more involved in the visual world and the aesthetics.”

In today’s stream-driven, single-focused music world, you might wonder why a young pop artist needs to bother making an album. But even with platinum plaques already on his walls, Lauv believes that it’s still important to make a larger musical statement and reveal more of himself. “A lot of internet culture is pushing people to have a brand and stick to it,” he says. “But people are so much more complex than that. I was definitely intimidated making this album, though—fans are used to a certain side of me, so will people vibe with it and accept something different?

“But even just for my own mental health,” he continues, “I needed to do what I want to do, to grow as an artist without being cornered into any one sound or style. And if they’re along for the ride, then that’s great, too.” With millions of fans already on board for his music and his message, and a sound that’s built for a stadium-size audience, it’s sure shaping up to be a wild ride.